Wella Coloration Koleston Perfect ME+ 7/31 Golden Ash Blonde

Wella Coloration Koleston Perfect ME+ 7/31 Golden Ash Blonde

by Wella
60 ml
$13.89
Price per kg/L: $231.50
In stock
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From 26th May 2025
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Description
Details
Description

Colouring Koleston Perfect ME+ 7/31 Blond Doré Cendré Wella
Professional permanent hair color

The purest color with ME+ technology:
- Pure results for natural depth and shine, from root to tip.
- Damage reduction, color after color.
- Simple 1+1 mixing ratio.
- Up to 100% gray coverage and up to 3 lightening levels.

Mixing tip:
Combine Koleston Perfect ME+ Coloring with Welloxon Perfect for pure, outstanding color.
1 : 1
1 : 2 with Special Blonde

WELLOXON PERFECT :
12% Welloxon Perfect 40 vol. For 3 shades of lightening.
(4 to 5 shades of lightening with Special Blonde)
9% Welloxon Perfect 30 vol. For 2 shades of lightening.
(3 lightening shades with Special Blonde)
6% Welloxon Perfect 20 vol. For 1 lightening tone. White hair coverage. Tone-on-tone or for darkening.
4% Welloxon Perfect 13 vol. Tone-on-tone or darkening. For darker color on natural hair without covering white hair

Method of application :
TONE-ON-TONE OR DARKER APPLICATION:
Dampen your hair, distribute the mixture evenly with a brush over the entire head of hair, from roots to ends.
Leave-in time: 30 to 40 minutes for air-drying, 15 to 25 minutes for heat-drying.

To color the new growth, apply your mixture to your lengths and ends, leaving 2cm of new growth (or roots).
Leave on for 10 minutes for air-drying and 20 minutes for heat-drying.
Then apply the rest of the mixture to the new growth, leaving 10 minutes for air-drying and 20 minutes for heat-drying.
Apply your mixture to your roots, starting with the area with the highest percentage of white hair.
When lightening, use your mixture where you want the lightening to be strongest.

Once the color has been applied and the resting time has elapsed, be sure to lather your color with lukewarm water, then rinse your hair to allow your color to bleed.

WARNING: This product is for professionals only.
We cannot be held responsible for any misuse of this product.
Read the instructions for use inside the box.
Test on the skin 48 hours before use to prevent any allergies.

Contents : 60ml

Details
EAN Code 8005610652160
Contents 60 ml
Latest reviews of this item
Wella Coloration Koleston Perfect ME+ 7/31 Golden Ash Blonde
Wella Coloration Koleston Perfect ME+ 7/31 Golden Ash Blonde is rated 4.1 out of 5 by 13.

Rated 5 out of 5 by from Great product I love the color and I would definitely recommend this product!
Date published: 2021-12-02
Rated 5 out of 5 by from Great product [This review was collected as part of a promotion.] I love the color and I would definitely recommend this product!
Date published: 2021-12-02
Rated 5 out of 5 by from Great quality [This review was collected as part of a promotion.] I’ve used this brand for the last years. And I have no complaints. This is the only brand I recommend!
Date published: 2018-08-08
Rated 1 out of 5 by from It broke my hair off [This review was collected as part of a promotion.] I mixed 5/81 and 7/81 with 6% koleston developer that I left on my natural 7 roots and 6/71 hair ends (super long, relatively healthy hair) and my hair’s broken off in chunks. I look horrendous. I haven’t even used a climazon. The colour is really nice though but lost significant amount of hair
Date published: 2018-06-04
Rated 5 out of 5 by from how to do this at home [This review was collected as part of a promotion.] ihave had 7/1 and its perfect to hide my greys but if I were to buy this and do it athome how and what would I mix it with?
Date published: 2018-05-02
Rated 5 out of 5 by from Excellent -no allergic reaction [This review was collected as part of a promotion.] I was severely allergic to all hair color and had to stop using. My hairdresser started me on Wella Innosence and no reaction. No itching, no burning, no smell. Beautiful color and grey coverage. THANK YOU!!!
Date published: 2018-04-28
Rated 5 out of 5 by from Excellent product [This review was collected as part of a promotion.] I always used to have itchy scalp after hair coloring despite using "natural" dyes. With Koleston Perfect Innosense I didn't get any of the side effects of the normal dyes and my hair looks very healthy and bouncy. Love this product.
Date published: 2018-03-04
Rated 5 out of 5 by from The Best!!! [This review was collected as part of a promotion.] I've tried many different products but still had allergy after dying my hair. Only Wella Koleston Perfect Innosense good for me, I never have allergy again. Thank you Wella!!!
Date published: 2017-09-25

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