For more than 20 years, in Houston, USA, the CHI brand of the Farouk laboratory has been developing, with the help of NASA researchers, innovative, high-quality hair products that sublimate your hair. CHI products are the only ones to use the CHI44 formula which provides the hair back to life, bringing intense strength and hydration, penetrating the inner structure of the hair for deep treatments. These highly effective products have allowed the brand to become number one for hair products in the USA and sponsor for Miss Univers and Miss USA events. In the CHI range, you will find shampoos, treatments and styling for all hair types (dry, flat, curly, colorful or lackinf of keratin hair). You will particularly appreciate the new CHI keratin range, which instantly transforms your dry and impoverished hair into healthy and smooth hair.