Generik Colored & Highlighted Hair Shampoo 1L

The Generik Colored & Highlighted Hair Shampoo 1L is specially designed to protect and maintain hair color. Its unique formula works deeply to prevent color fading while providing shine and softness. With its acidic pH, it smooths the cuticle and locks in pigments inside the hair, preserving the vibrancy of the color. Enriched with fruit-derived AHAs and antioxidant magnolia extract, this shampoo gently cleanses, hydrates, and offers radiant and long-lasting shine. It is perfectly suitable for colored, highlighted, or balayaged hair and is easy to use: simply apply to wet hair, massage, and rinse, possibly proceeding with a second application. For even more remarkable results, it is recommended to follow with the Colored & Highlighted Hair Mask. With its generous 1000ml size, this shampoo is a valuable ally in preserving the beauty and intensity of treated hair color.