Redken: Science-backed hair transformation

 

Founded in 1960, Redken offers protein-based professional treatments, widely used in salons, to strengthen and protect hair. Expert formulas for hair that is stronger, more beautiful, and enhanced.

Redken Rituals

INTENSE REPAIR RITUAL

Fortifying formula to restore the fiber and lastingly reduce breakage.

BLONDE HAIR ROUTINE

Violet pigments to neutralize unwanted tones and revive blonde radiance.

ANTI-FRIZZ RITUAL

Smoothing treatment to control humidity and soften the fiber on a daily basis.

VOLUME RITUAL

Weightless formula to lift roots and provide long-lasting volume.

Redken best-sellers
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New products
Acidic Color Gloss

Redken’s first Gloss care range, inspired by professional salon services. It delivers up to 76% more shine and protects color thanks to its acidic pH.

Redken haircare ranges
Acidic Bonding Concentrate

Repairs and strengthens damaged hair thanks to its formula rich in citric acid.

All Soft

For dry, coarse hair: enriched with argan oil to restore softness and suppleness.

Extreme

For damaged or brittle hair: strengthens the fiber, reduces breakage, and prevents split ends.

Color Extend

For colored hair: preserves color radiance and longevity.

Our commitments
Hair innovation

Plant-based formulas and production using 100% renewable energy.

More responsible production

Acidic and protein-based (IPN) formulas to strengthen the hair fiber.

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