The goji berry:
all you need to know about this super healthy fruit

Written by Paul Musset, Doctor in Pharmacy | published on | updated on 06/09/2021

The goji berry: all you need to know about this super healthy fruit

Just like cranberries, goji berries belong to the family of miraculous superfruits that work wonders for our health. Goji berries act as great stimuli on the immune system and offer several benefits. What are their properties? How to get the most of them? They may be small fruits, but they certainly have a lot to offer.

Goji berries: properties and benefits

Historical background

The goji berry is a small red fruit that can be found on a tree called lyciet. The latter mostly grows in Mongolia and Tibet.

This fruit has been known in Asia for more than 2000 years. Back then, those who followed in the current of the Taoist thought saw it as the fruit that led to immortality.

It has since then been adopted in Chinese medicine. Herbalists from China often blend it with other plants to cure male infertility and respiratory diseases. It is also recommended in the prevention of cardiovascular diseases.

Goji berries made their way to the Western world in the 19th century. Their numerous properties – whose description you’ll find below – allowed for them to become more and more popular.

Since the 1990s, eating goji berry has become a widespread remedy.

Several names have been given to this miraculous small fruit: “smile-inducing berries”, “happiness plant”, “the fruit of eternal youth”…

The health benefits of goji berries

What do goji berries contain?

They are real vitamin and nutrient concentrates. A goji berry generally contains several amino acids, trace elements, minerals and phytosterols. The latter optimize blood pressure control and prevent the production of bad cholesterol.

Thanks to its high concentration in antioxidants, the goji berry is a natural product that benefits your health on several accounts.

Indeed, it is believed to have multiple health benefits such as:

  • Reinforcing the immune system: thanks to a natural carbohydrate called polysaccharide that is found in high concentration in the goji berry, the defense mechanism of the body against viral and bacterial infections is reinforced;
  • Purifying the organism: thanks to the antioxidants found in the goji berry, the toxins located in the vital organs such as the liver are more easily eliminated;
  • Fighting tiredness thanks to nutrients and minerals that are naturally present in the fruit;
  • Preserving the cardiovascular system: by reducing the production of bad cholesterol, phytosterols protect the heart’s arteries.

The goji berry is also efficient in:

  • Maintaining visual acuity;
  • Regulating glucose levels;
  • Optimizing memory-related abilities.

The benefits of the goji berry: reality or belief?
The nutritious properties of the goji berry may be no secret, yet it is worth noting that there is no actual scientific proof of its effects on health. So far, only a few case studies have been conducted to determine the properties of this fruit. No clinical trial has been approved as of today’s date.

What are the aesthetic benefits of goji berries?

Thanks to its antioxidant properties, the goji berry is seen as a real rejuvenating elixir.

Actually, its concentration in beta-carotene (a source of vitamin A) helps it fight free radicals, which are mainly responsible for skin ageing. It thus allows for the skin to remain supple and smooth for a longer time.

Moreover, the goji berry, which is low in calories, is seen as a very useful food supplement within the framework of a slimming diet. Indeed, it counters deficiencies caused by weight-loss diets while not increasing glucose levels. That’s why a lot of people use the goji berry as part of their slimming diet.

Goji berries: when and how to eat them?

Who do they suit best?

Even though you don’t have to need it to actually eat it, the goji berry particularly suits some specific profiles such as:


Thanks to all its nutritional qualities, the goji berry is praised by sportspeople who wish to increase their energy levels while maintaining healthy and natural eating habits.

People with diabetes

The goji berry supposedly regulates the levels of blood sugar thanks to the presence of two elements the former contains: chromium and magnesium.

Anemic individuals

The high iron content found in the goji berry makes it a great ally in fighting the deficiency of red blood cells.

Do goji berries suit children?
Completely natural and rich in vitamins, the goji berry is totally adapted to children. It’s worth noting that it can sometimes prove difficult to digest (as it really stimulates the digestive system). Since it also is very energizing, it is recommended to not give it to children under 7 and to only give a few berries to children aged 7 to 10.

Goji berries: how to eat them?

As it is very energizing, the goji berry is best eaten in the morning.

So as to fully enjoy its benefits, it is better to eat it fresh. Yet, as it is difficult to find fresh goji berries in Europe, other products have been made available for consumers to enjoy the properties of that small red fruit:

  • As a dry fruit: it’s the most common form as well as the one that retains the highest amount of properties since no additive is added. Moreover, dried goji berries can be kept for a long time.
  • In a juice: drinking it pure guarantees the proper assimilation of its properties. Yet, in most of the goji berry juices that can be found in stores, other ingredients such as water or sugar have been added.
  • In herbal teas: to enjoy the detoxifying properties of goji berries to the fullest, you only need to let a tablespoon of berries infuse in 1 liter of boiling water.

At Cocooncenter, we mostly offer dried goji berries.

Goji berries: what are the contraindications?

This harmless-looking red fruit still comes with a few restrictions:

  • Pregnant women should avoid eating too many goji berries as the latter have a stimulating action on the uterus and could trigger early labor.
  • People who are allergic to food belonging to the solanaceae family or to pollen shouldn’t eat these berries.

Do note that even if you don’t fall in any of these two groups, digestive intolerance (pains, nausea, constipation) can be caused by eating goji berries. These symptoms generally appear right after starting the course of treatment and stop on their own after a few days.

A small beauty and health concentrate, the goji berry is the best ally of anyone who wishes to rejuvenate their skin and boost their organism.

The goji berry: three key points to remember

  • The 3 main benefits one can reap from goji berries are: fighting skin-ageing, developing the organism’s immune defenses, helping through diets to reach optimal slimness;
  • The goji berry can be eaten dry, in a juice or in an herbal tea;
  • The goji berry can trigger a few digestive problems at the start of the course of treatment.
Regarding the author
Paul Musset
Paul Musset
Doctor in Pharmacy
Certificated of a pharmacy doctorate at Reims University (French University), Paul Musset is passionate by natural medicine and in sport nutrition. He accompanies you in "My well-being and beauty journal" by providing you his health and well-being advices.
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